Sony Bravia Xr X90J 75-Inch 4K UHD HDR Smart TV

Driven by human intelligence, defined by 4K contrast

See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™

Enjoy breathtaking contrast on the 65X90J with Full Array LED and XR Contrast Booster 5, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights in pictures . Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen with Acoustic Mutli Audio for a truly immersive experience.

BRAVIA® XR picture and sound technology delivers a fantastic gaming experience and with BRAVIA CORE* also included, the X90J is the centre of entertainment.

Google TV has access to over 5000 apps, more than any other smart platform, providing the ultimate smart TV experience.

Our versatile 2-way stand* gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

Disclaimers
*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK.
* 2-way stand only available on models 55"" and above
* The purchase price of an eligible TV listed below includes a temporary access to the BRAVIA CORE™ services. For more details of terms and conditions applying to this BRAVIA CORE™ access program, see www.sony.net/bravia-core.
Access to BRAVIA CORE™ services requires an account registration for BRAVIA CORE™ on your Eligible TV by February 23, 2024. Under the access program, subject to your registration for BRAVIA CORE™, you are entitled to: i) 10 movie credits and 24 months of BRAVIA CORE Subscription Video-on-Demand for Z9J and A90J or ii) 5 movie credits and 12 months of BRAVIA CORE Subscription Video-on-Demand for A80J, A83J, A84J, X95J, X90J, X92J, X93J and X94J. The movie credits can be used against a selection of at least 300 movies. Redemption requires a BRAVIA CORE account and is subject to BRAVIA CORE Terms of Service. Available titles are subject to change without prior notice. ""SONY"" is a registered trademark of Sony Corporation. ""BRAVIA"" and “BRAVIA CORE” are trademark or registered trademark of Sony Corporation. © 2021 Layout and Design Sony Pictures Home Entertainment Inc. All Rights Reserved.