Loading

author: W.Chan Kim
Harvard Business School Publishing
Hardback
2015-01-20

Blue Ocean Strategy | W. Chan Kim

AED 135
Earn 135 loyalty dots when you sign-in and order
Free Shipping over AED 200
Check availability in store
Easy payment plan
Same-day to 2-day delivery
Free returns & exchange

Collect in store for FREE

Order now and collect from a selected store of your choice for FREE!

Easy payment Plan

Enjoy 3 to 24 months 0% financing on purchase over AED 1000*

How it works in 3 easy steps

1. Shop

Make any purchase on our website or in-store of AED 1,000 or more with your credit card.

2. Receive

Receive your items or pick them up in store.

3. Pay Monthly

Contact your bank (partner banks only) immediately & quote your order number to convert it to an installment plan.

To learn more about installment plans click here.

Free shipping from AED 200

Orders are delivered within same day to 2 days within UAE. Public Holidays may affect delivery times.

Hassle FREE returns

If you change your mind, you can return the product to your nearest Virgin Megastore.Exchange / Refund policy applies.

With a new preface, fresh chapters, and updated case studies --Back of jacket.

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans untapped new market spaces ripe for growth. "Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third oneAlignment, Renewal, and Red Ocean Trapsthat address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market spaceand making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you ll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success."
View full description
View less description

publisher

Harvard Business School Publishing

Specifications

Books

Number of Pages
315
View more specifications
View less specifications
Customers