Idaret Al Taghyeer Fi Aasr Alqouwa Al Naaema | Various Authors

In the era of soft power, the manager or leader no longer has that authoritarian power to force his subordinates to work. In this book, we will highlight the importance of "soft power" in persuading hearts before the prey to work and achieve; So he differentiated between the bodies working as if they were machines with involuntary movements, and the hearts taking the initiative first to work out of love for work and the advancement of the organization to the heights of success. Soft power is the ability to get what you want by attraction and goodness, not coercion. It attracts people instead of closing the door to opportunities for choice, blocking the paths for them or intimidating them, as it keeps all options open to them, and leaves them gravitating towards the option that appeals to them.