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YPORQUE

yporqué was set up in Barcelona in 2007. The name refers to the question children ask endlessly as they are growing up ("y por qué? y por qué? y por qué?" - In English "Why? Why? Why?")

The mission: to create a children’s clothes brand that, beyond fashion, maintains a very clear concept: a design that focuses on the very people destined to wear the clothes, or in other words, designed for children.