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The Modi Effect - Lance Price



Publisher: Stoughton General Division


The Modi Effect

The Modi Effect: Inside Narendra Modi's Campaign to Transform India
Political strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election victory.

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ampaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency. Praise for The Spin Doctor's Diary 'Quite brilliant...These diaries have performed a public service of great importance.' Peter Oborne, Evening Sandard 'These are gripping diaries, acutely well-observed and written in fine prose. They provide the first insider diary account of Blair's Number 10. They will be as fascinating to readers today as they will to future historians.' Anthony Seldon, author of Blair 'This is a riveting book, a genuine page-turner that will fascinate anyone with an interest in the inner wiring of the Blair Government. The true value of the book, however, lies in its wealth of asides and anecdotes about the key players on the New Labour team...excellent.' Matthew D'Ancona, Sunday Telegraph 'A spin doctor he may have been, but what distinguishes Lance Price from some of his trade is that all who know or have worked with him will believe him, every word. He spun for others but he does not spin his own account. That is what makes his book so sensational.' Matthew Parris

Stoughton General Division


Number of Pages 352


Lance Price has written the definitive account of the campaign that got Modi to where he is now. He tells a good story. Extensive interviews with key aides, interesting comparisons with powerful politicians he has worked with, and detailed chats with Modi himself have given Price's book an exciting immediacy. Price gives us a ringside view of Modi's way of working. The Times of India This book will help people around the world to understand more about Indian democracy and our campaign. Narendra Modi Price brings to the debate is the spin-doctor's perspective ... He dissects Modi's strategic and tactical decisions, the social media interventions starting as far back as 2010, the advertising campaigns, the media coverage and the role of the three crucial 'ecosystems' that won Modi the election. Financial Times The Modi Effect is a highly readable book written in a racy and lucid style. Financial Express