The Modi Effect | Lance Price

Political strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election victory.

Praise for The Spin Doctor's Diary 'Quite brilliant...These diaries have performed a public service of great importance.' Peter Oborne, Evening Sandard 'These are gripping diaries, acutely well-observed and written in fine prose. They provide the first insider diary account of Blair's Number 10. They will be as fascinating to readers today as they will to future historians.' Anthony Seldon, author of Blair 'This is a riveting book, a genuine page-turner that will fascinate anyone with an interest in the inner wiring of the Blair Government. The true value of the book, however, lies in its wealth of asides and anecdotes about the key players on the New Labour team...excellent.'Matthew D'Ancona, Sunday Telegraph 'A spin doctor he may have been, but what distinguishes Lance Price from some of his trade is that all who know or have worked with him will believe him, every word. He spun for others but he does not spin his own account. That is what makes his book so sensational.' Matthew Parris