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With the first Dubai Fitness Challenge underway, we couldn’t help but get inspired!

The 30-day challenge, launched by one of our favorite royals, Sheikh Hamdan (aka Fazza), encourages Dubai residents to commit to 30 minutes of exercise daily.
With a personal SMS from Fazza reading “I challenge you to join the Dubai Fitness Challenge”, along with a flurry of incredible (and free!) fitness related events all over the city, Virgin Megastore has caught the fitness bug and jumped on the #dubaifitnesschallenge bandwagon.
We spoke to some of our most active colleagues to learn about their fitness journeys, top workout tips and must-have products to help you reach your fitness goals by day 30. Challenge accepted!

Rohma Senior PR & Events Specialist

“Be moderate – build a sustainable routine that enables you to still work, socialize and enjoy yourself – it’s all about creating a healthy balance.”

Varto Head of Franchise

“You have to set your goals and pursue them vigorously and after a while it will become routine.”

Rachel Regional HR Manager

“I learned to stop punishing myself and instead loving myself and rewarding myself with things other than food when I accomplish a good sustainable period of clean eating or exercising.”

Nassim Regional Marketing Manager

“For everyone who want to feel better physically and mentally: start training… It gives you a rewarding therapy with guaranteed changes. Good ones.”

Are you ready?

Fitbit Ionic Charcoal/Smoke Grey Smart Watch
FITBIT 
Fitbit Ionic Charcoal/Smoke Grey Smart Watch
AED1,399.00
Beats Powerbeats3 Neighborhood Collection Turf Green Wireless Earphones
BEATS BY DR. DRE 
Beats Powerbeats3 Neighborhood Collection Turf Green Wireless Earphones
AED699.00
Hydracoach Intelligent Water Bottle Purple
HYDRACOACH 
Hydracoach Intelligent Water Bottle Purple
AED139.00
Apple Watch Nike+ 38mm Silver Aluminum Case With Pure Platinum/Black Nike Sport Band
APPLE 
Apple Watch Nike+ 38mm Silver Aluminum Case With Pure Platinum/Black Nike Sport Band
AED1,299.00
Lifestyle Guide: 200 Recipes, Weekly Menus, 4-Week Workout Plan
Kayla Itsines  Paperback  2016-12-29  PAN MACMILLAN UK 
Lifestyle Guide: 200 Recipes, Weekly Menus, 4-Week Workout Plan
AED109.00