Season of Giving

'Tis the season of giving, and we've got a twist on the classic gift – the gift of education! This holiday season, take a part in making a difference by selecting from a wide choice of presents at Dubai Mall, Mall of the Emirates and Mercato Mall, that support the education of underprivileged children and youth around the world.

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We've collaborated with Dubai Cares to create an opportunity for you to be a part of something truly special. From December 1 - 31, let's come together and spread the warmth of education. All proceeds of the products purchased from the dedicated space goes to Dubai Cares along with a contribution from Virgin Megastore. Every gift you purchase becomes a steppingstone for a brighter future.

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About Dubai Cares

Dubai Cares is playing a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises.

Education is more than a human right, it is an irrevocable asset. It is also one of the most effective tools to break the cycle of poverty, a belief held by our founder His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. It was from this belief and the desire to give children - regardless of their gender, nationality, race or religion - the opportunity to become positive contributors to society, that His Highness established Dubai Cares on September 19, 2007.

Since its inception, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and young people in developing countries with access to quality education through the design and funding of programs that aim to be integrated, impactful, sustainable and scalable. As a result, the UAE-based global philanthropic organization has successfully launched education programs reaching over 21 million beneficiaries in 60 developing countries.

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