Ft Guide To Analysis For Managers | Babette E. Bensoussan

'The Financial Times Guide to Analysis for Managers' gives you the 12 core methodologies that will make the way you evaluate business data and information more effective and more business-focused.

Babette is widely recognized and sought after for her international expertise in competitive analysis and has provided mentoring and training to executives and organizations to assist with the delivery and implementation of competitive intelligence. She has undertaken major studies for and consulted togovernment departments, global Fortune 500 companies as well as mid-sized firms,and has undertaken over 300 projects in a wide range of industries and markets. In 2006 she was recognized for her work in this field by being presented with the highest and most prestigiousinternationalaward in the field of competitive intelligence-the SCIP Meritorious Award. Craig S. Fleisher holds the Windsor Research Leadership Chair and is Professor of Management, Odette School of Business, University of Windsor, Canada. Craig is a past President and Fellow of the International Society of Competitive Intelligence Professionals, founder and inaugural chair of the Board of Trustees of the Competitive Intelligence Foundation (Washington, DC), founding editor of the Journal of Competitive Intelligence and Management and a founding member of the International Association of Business and Society.Craig has authored and edited ten books in the areas of applied strategy; competitive intelligence analysis; and performance management, most recently Business and Competitive Analysis (FT Press, 2007).