التفكير اللماح في طرفة عين | مالكولم غلادويل

The writer proceeds from the theory that a person depends in his shopping on his subconscious, which attracts him to a commodity or keeps him away from it. This shopping physiognomy is attributed by the writer to accumulations stored in the database of the shopper's mind as a result of previous experiences that direct and guide him to the most appropriate according to its analyses. Therefore, global marketing experts clung to this theory and began to formulate their goods in a way that tantalizes the shopper's subconscious and stimulates his appetite to buy. This book is of interest to businessmen to know the latest ways and ideas for marketing their goods. It also addresses all consumers to discover how merchants can reach their pockets and under their eyes and rob them of their money while smiling.