Amazon Fire 7 8GB Black Tablet with Alexa (5th Gen)

*This device is recommended for use withUS/EU accounts.

Smart value. Serious entertainment.

Fast and responsive
The fast quad-core processor consists of four high-performance 1.3 GHz cores for quick app launches, smooth games and videos and great overall performance. Plus, Fire 7 now offers dual-band Wi-Fi with support for more Wi-Fi networks and better network performance.

No more worrying about storage space
Expand your tablet’s storage by up to 256 GB using a microSD card to keep your photos, movies and compatible apps and games with you. Plus, enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire tablet.

Capture life's moments
Fire 7 features a 2 MP rear-facing camera for taking photos or recording 720p HD video. The front-facing VGA camera is perfect for Skype calls with friends and family.

Crisp and vivid 7” IPS display
Fire 7 features a 1024 x 600 IPS (in-plane switching) display with 171 ppi for a bright display with vivid colours and whiter whites for a great viewing experience at all angles. Compared to the previous generation, Fire 7 features an improved display that provides better contrast and sharper text.

Power when you need it
With up to 8 hours of mixed-use battery life, Fire 7 gives you the flexibility to go wherever the day takes you.

Stands up to everyday life
Amazon engineers Fire tablets to withstand the challenges of everyday life. We put the Fire 7 through more than 50 tests to replicate drops, tumbles, spills and other everyday wear and tear. As measured in tumble tests, Fire7 is twice as durable as the iPad mini 4 (and costs a lot less too).

Designed for entertainment.

Read
Choose from millions of Kindle eBook and magazine titles that you won't be able to find anywhere else. Read comfortably at night with Blue Shade, an exclusive Fire OS feature that automatically adjusts and optimises the backlight for a more comfortable night-time reading experience.

Watch
Enjoy all your favourite movies and TV shows on Prime Video, Netflix, BBC iPlayer, ITV Hub and more. Discover hundreds of thousands of TV episodes and movies, plus fling Prime Video content to your Fire TV using Second Screen.

Play
Fire tablets feature instant access to over 500,000 of the most popular free and bestselling apps such as Facebook, Twitter and Spotify, and games, including favourites such as Candy Crush Jelly Saga, Subway Surfers and more.

Listen
With millions of songs from thousands of artists, the Amazon Digital Music Store brings all your favourite music to your fingertips. Music you buy on your Fire tablet is saved to Your Music Library and you can play or download it anytime.

Meet Alexa

Alexa on Fire tablets
Alexa provides quick access to the entertainment you want, including music, games, audiobooks and more. You can also ask Alexa questions, check your calendar, get news, find sports scores and even control your smart home. Alexa hands-free is available when your tablet’s screen is on or the device is connected to a power source. Enabling Alexa hands-free may reduce battery life.

One press. Millions of possibilities.
When connected to Wi-Fi, just ask Alexa. Alexa will respond to you and will even show visual responses to certain questions.

Calling and Messaging
Ask Alexa to call, send messages or make video calls to friends and family who have a compatible Fire Tablet, supported Echo device, or the Alexa App. You can also quickly connect to family and friends by asking Alexa to drop in on Echo devices. For example, you can drop in to ask what time dinner will be ready, see the baby's nursery, or check in with a close relative. Learn more.

Be entertained
Whether you’re looking for your favourite playlist or need a quick joke, you can ask Alexa. Just ask for a song, artist or genre and stream directly over Wi-Fi. Alexa also provides voice control for Amazon Music, TuneIn and more.

Stay informed
Now you can ask Alexa a question and get an immediate voice response. Alexa can pull up your Flash Briefing, Wikipedia articles, news, sports scores and more.

Voice-control your smart home
Alexa works with devices such as lights, switches, thermostats, security cameras and more from Philips Hue, SmartThings, Nest, Hive, TP-Link, Arlo and Ring. Dim the lights from the couch to watch a movie, change the temperature on your thermostat while reading in your favourite chair or check who's arriving at the front door with a security camera—all without lifting a finger.