Looks at the way our minds work, and how we make decisions. Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? This book enables to you make better decisions at work, at home, and in everything you do.
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The phenomenal New York Times Bestseller by Nobel Prize-winner Daniel Kahneman, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions. Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.
Penguin Books Ltd
Number of Pages
tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman's notable contributions, over five decades, to the study of human judgment, decision-making and choice ... Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds-and our whole selves -- Christoper F. Chabris The Wall Street Journal Thinking, Fast and Slow is a masterpiece - a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize -- Daniel Gilbert, Professor of Psychology, Harvard University, author of 'Stumbling on Happiness', host of the award-winning PBS television series 'This Emotional Life' A major intellectual event ... The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves -- David Brooks The New York Times Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions -- Jacek Debiec Nature This book is one of the few that must be counted as mandatory reading for anyone interested in the Internet, even though it doesn't claim to be about that. Before computer networking got cheap and ubiquitous, the sheer inefficiency of communication dampened the effects of the quirks of human psychology on macro scale events. No more. We must now confront how we really are in order to make sense of our world and not screw it up. Daniel Kahneman has discovered a path to make it possible -- Jaron Lanier, author of You Are Not a Gadget For anyone interested in economics, cognitive science, psychology, and, in short, human behavior, this is the book of the year. Before Malcolm Gladwell and Freakonomics, there was Daniel Kahneman who invented the field of behavior economics, won a Nobel...and now explains how we think and make choices. Here's an easy choice: read this The Daily Beast I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement -- Roger Lowenstein Bloomberg/Businessweek A terrific unpicking of human rationality and irrationality - could hardly have been published at a better moment. Kahnemann is the godfather of behavioural economics, and this distillation of a lifetime's thinking about why we make bad decisions - about everything from money to love - is full of brilliant anecdote and wisdom. It is Kahnemann's belief that anyone who thinks they know exactly what is going on hasn't understood the question; as such it's the perfect gift for opinionated family members everywhere. -- Tim Adams Observer Books of the Year The book I most want to be given is Thinking, Fast and Slow by Daniel Kahneman. I'm a speedy thinker myself, so am hoping to be endorsed in that practice. -- Sally Vickers Observer Books of the Year In this comprehensive presentation of a life's work, the world's most influential psychologist demonstrates that irrationality is in our bones, and we are not necessarily the worse for it -- 10 Best Books of 2011 New York Times Selected by the New York Times as one of the 100 Notable Books of 2011 New York Times