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Its Not How Good You Are Its How Good You Want To Be - Paul Arden



Publisher: Phaidon Press Ltd

Its Not How Good You Are Its How Good You Want To Be

It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden
A handbook of how to succeed in life by an advertising guru.

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Product details

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Phaidon Press Ltd


Number of Pages 128


Saatchi from 1977-1992, and his tiny new book out in May, It's Not How Good You Are, It's How Good You Want to Be (Phaidon , $7.95), packs a big punch. This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible.' (PAPER magazine)