Skip to content Skip to navigation

Its Not How Good You Are Its How Good You Want To Be - Paul Arden

30-05-2003

Paperback

Publisher: Phaidon Press Ltd

0

Its Not How Good You Are Its How Good You Want To Be

Its Not How Good You Are Its How Good You Want To Be
A handbook of how to succeed in life by an advertising guru.

See details

AED39.00
AED
39.0
Added to your shopping bag
Ship in the U.A.E. within 2-4 business days
Our shipping terms
Collect in store within 2 hours
Free Shipping over AED 200
Tags
Success

SHIPPING TERMS

 (a) Deliveries are made between Saturday and Thursday and will be undertaken by a third party appointed by Virgin for and on behalf of Virgin. Virgin makes every effort to dispatch Products on time. If the ordered Products are not delivered within the time period Virgin specified in the confirmation email, please contact Virgin’s Customer Services quoting the order reference contained in your order confirmation email.

 (b) Delivery occurs when the ordered Products are delivered to the delivery address you specified when placing your order. At this point, responsibility for loss, breakage and damage passes to you. Ownership of Products purchased passes to you when payment is received by Virgin in full. You will be asked to sign for acceptance of the Products which will note that the Products are correct and have been received in good condition.

 (c) If you are not at the delivery address, Virgin will assume that any adults that are present at the delivery address are authorized by you to take delivery of the Products that you have ordered. If above criteria are not met or if there is no one at the delivery address, Virgin will not leave the Products at the delivery address. Virgin will contact you to arrange an alternative delivery time.

 (d) Please note that the delivery people will only deliver the Products to your front door.

Virgin does not deliver to any residence outside of the United Arab Emirates.

Product details

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

publisher
Phaidon Press Ltd

Specs

Books
Number of Pages 128

Reviews

Press
Saatchi from 1977-1992, and his tiny new book out in May, It's Not How Good You Are, It's How Good You Want to Be (Phaidon , $7.95), packs a big punch. This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible.' (PAPER magazine)
Customers