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Simplify: How the Best Businesses in the World Succeed - Richard Koch

26-06-2018

Paperback / softback

Publisher: Little, Brown Book Group

Simplify: How the Best Businesses in the World Succeed

Simplify: How the Best Businesses in the World Succeed
The bestselling author of The 80/20 Principle reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.

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C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

publisher
Little, Brown Book Group

Specs

Books
Number of Pages 336

Reviews

Press
I've read countless business books and attended dozens of business conferences and mastermind groups. But nothing has been as powerful for shaping the vision for my business as Simplify. All ambiguity has disappeared since I learned the Simplify model! True to its name, it's a very simple model for identifying a clear path for growth, providing a frame in which all other business knowledge and decisions can snap into place -- Susan Kruger, M.Ed., CEO of SOAR Learning, Inc. Koch practises what he preaches. He simplifies the essence of Bruce Henderson and Michael Porter for a much wider audience. -- Dr Peter Johnson * Fellow of Exeter College, Oxford University * A remarkable job - not only in explaining the principle, but in walking the talk: the book is simple too. Great stories, great ideas, and lots of practical advice for managers and entrepreneurs -- Professor Andrew Campbell * Ashridge Strategic Management Center * It's a devastating insight. The key to global business success is to simplify a company's offering. To make it easier, more useful, more appealing. Koch and Lockwood make a compelling case, in this must-have book. -- Lord Chris Smith * Master of Pembroke College, Cambridge University *
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