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Simplify: How the Best Businesses in the World Succeed - Richard Koch



Publisher: Little, Brown Book Group

Simplify: How the Best Businesses in the World Succeed

Simplify: How the Best Businesses in the World Succeed
The author of THE 80/20 MANAGER reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.

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C Strategy Consultants, Koch has the answer. The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.

Little, Brown Book Group


Number of Pages 336