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This is Marketing: You Can't Be Seen Until You Learn To See - Seth Godin

15-11-2018

Paperback / softback

Publisher: Penguin Books Ltd

This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See
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It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

publisher
Penguin Books Ltd

Specs

Books
Number of Pages 288

Reviews

Press
Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way -- The Financial Times Book of the Month * The Financial Times *
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