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What They Don'T Teach You At Harvard Business School
EGO is the Enemy: The Fight to Master Our Greatest Opponent
Trust Me I'm Lying: Confessions of a Media Manipulator
Unwritten Laws Of Business
The Little Book of Yes contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand.
Full of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent or person who wants more from their world.
Profile Books Ltd
Number of Pages
Praise for Yes! 'Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. -- Daniel Finkelstein, Executive Editor * The Times * Read this book. ... perfectly pitched for smart businesspeople -- Octavius Black * Management Today * Surprising, provocative, fun. -- Tim Harford, Author * The Undercover Economist * In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable. -- Matthew Taylor, Chief Executive, RSA A book filled with wisdom -- Richard H. Thaler, co-author * Nudge * This book ranks in the top 10 business books that I've ever read -- Guy Kawasaki, author * The Art of the Start * Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either. -- Stuart Jeffries * Guardian * If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini, the world's most practical social psychologist and master of "influence". In this book Cialdini teams up with a gifted young scholar and a seasoned consultant to produce a book filled with wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do?" -- Richard H. Thaler, co-author * Nudge *