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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom - Porter Erisman

20-09-2018

Paperback

Publisher: Pan Macmillan

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
An insightful, practical guide to e-commerce in emerging markets - and how to profit from their explosive boom.

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Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

publisher
Pan Macmillan

Specs

Books
Number of Pages 256

Reviews

Press
* Publisher's Weekly * An absolute delight to read. The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won. -- Praise for Alibaba's World * The New York Journal of Books * Fascinating...stories don't get much better than Alibaba's. -- Praise for Alibaba's World * The Financial Times *
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