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Five Stars: the Communication Secrets To Get From Good To Great - Carmine Gallo

11-06-2019

Paperback / softback

Publisher: Pan Macmillan

Five Stars: the Communication Secrets To Get From Good To Great

Five Stars: The Communication Secrets to Get From Good to Great
How to master the art of persuasion - from the bestselling author of Talk Like Ted.

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In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.

In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.

publisher
Pan Macmillan

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Books
Number of Pages 256

Reviews

Press
Full of examples to help you get better at transporting your thoughts and emotions into the minds of other people. * Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg * An easy-to-read and practical journey through personal development, plus tips on structuring the storytelling that is still considered key to connecting with other people and, crucially, with customers and investors in business. * Financial Times (Business Book of the Month) *
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