Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Features behind-the-scenes look at Coca-Cola's design-led strategy for growth. This title shows how any business can use the same approach to get to the next level. It is a must read for leaders, creatives and entrepreneurs.
(a) Deliveries are made between Saturday and Thursday and will be undertaken by a third party appointed by Virgin for and on behalf of Virgin. Virgin makes every effort to dispatch Products on time. If the ordered Products are not delivered within the time period Virgin specified in the confirmation email, please contact Virgin’s Customer Services quoting the order reference contained in your order confirmation email.
(b) Delivery occurs when the ordered Products are delivered to the delivery address you specified when placing your order. At this point, responsibility for loss, breakage and damage passes to you. Ownership of Products purchased passes to you when payment is received by Virgin in full. You will be asked to sign for acceptance of the Products which will note that the Products are correct and have been received in good condition.
(c) If you are not at the delivery address, Virgin will assume that any adults that are present at the delivery address are authorized by you to take delivery of the Products that you have ordered. If above criteria are not met or if there is no one at the delivery address, Virgin will not leave the Products at the delivery address. Virgin will contact you to arrange an alternative delivery time.
(d) Please note that the delivery people will only deliver the Products to your front door.
Virgin does not deliver to any residence outside of the United Arab Emirates.
Chronicles: On Our Troubled Times
The Fourth Industrial Revolution
The Undoing Project: A Friendship That Changed the World
When To Rob A Bank
Quiet Leadership: Winning Hearts
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with. In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level. Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs. "A handy blueprint for how any company can use design to stay ahead of the competition." (The Times). "Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours." (Tim Brown, CEO of IDEO).
Penguin Books Ltd
Number of Pages
What explains Coca-Cola's worldwide market dominance? David Butler and Linda Tischler argue that it's a result of attention to design details at every level of the organization, in every product line, in every country, by every employee. Whatever the size of your enterprise, you'll find in this book a master class in problem-solving, in cross-cultural marketing, and in decision-making -- Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE Big and fast, complex and focused, large scale and agile. These seem like oxymorons in the world of business innovation. Using examples from the history of Coca-Cola, Butler and Tischler show how it is possible to embrace these tensions through the use of design. Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours Tim Brown, CEO of IDEO Butler has considerable insight and perspective to offer any business ... a worthwhile read Elitebusiness A handy blueprint for how any company can use design to stay ahead of the competition The Times [Design to Grow] is about how Coke uses design, not only to create packaging and retail shelving for retailers from Walmart to tiny African shops, but as a framework for its management practices and relations with suppliers and customers ... All this is in keeping with Coca-Cola's history of staying ahead Financial Times A rare look into the workings of Coke and how it has stayed ahead of the competition by remaining agile -- 20 business books to read this summer World Economic Forum 'Agenda'