Burn The Business Plan: What Great Entrepreneurs Really Do - Carl J. Schramm
Paperback / softback
Publisher: Stoughton General Division
Burn The Business Plan: What Great Entrepreneurs Really Do
From the man described by The Economist as 'The Evangelist of Entrepreneurship' comes the essential guide to starting a business. Forget everything you thought you knew about starting up - this is the killer guide to going it alone from the co-founder of Global Entrepreneurship Week and StartUp America.
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Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.
Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.