Loading

author: teNeues
teNeues Publishing UK Ltd
Hardback
2017-11-01

The Ferrari Book - Passion for Design

AED 629
Free Shipping over AED 200
Check availability in store
Buy now, pay later
Delivery 2-4 business days
Free exchange and returns

Collect in store for FREE

Order now and collect from a selected store of your choice for FREE!

Buy now, pay later

Enjoy 3 to 12 month 0% financing on purchase over AED 1000

Free shipping from AED 200

Orders are delivered within 2-4 business days within Dubai. Other emirates may take up to 8 business days. Public Holidays may affect delivery times.

Hassle FREE returns

If you change your mind, you can return the product to your nearest Virgin Megastore.Exchange / Refund policy applies.

Product Details

On over 400 pages, editor Michael Kockritz, author Jurgen Lewandowski and photographer Michel Zumbrunn get up close and personal with the Ferrari phenomenon: its beauty and sex appeal, its class and power.

Success is not founded on miracles, but is almost always the product of a clear concept-the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today-70 years after the company was founded-the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company's last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book - Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.

publisher
teNeues Publishing UK Ltd

  

Books

Number of Pages 416
Customers